The Elements of Content Strategy

March 10, 2011

“This brief, brilliant treatise is the guidebook the industry has clamored for.”
— Jeffrey Zeldman

by ERIN KISSANE

Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.